Taking his advice was like “chewing on broken glass”: the short life of guru Kevin Samuels |  Relationships

Taking his advice was like “chewing on broken glass”: the short life of guru Kevin Samuels | Relationships

ONEAs a source of dating advice, Kevin Samuels would seem to be the last resort for black women in America. In his show and podcasts on YouTube, Samuels criticized black women for being old and inappropriate and for having children out of wedlock. He mocked the “modern women” who boasted of their multiple degrees and boasted of their independence. He dropped these bombs with the softest voice, in a tailored suit and bathed in atmospheric lighting. with a funky kinetic energy sculpture in his office.

However, many women not only tuned in to Samuels in the crowd, but also Zoom on his show – some hoping to replace the self-made image consultant who became a relationship expert. When Samuels died suddenly last Thursday in Atlanta at the age of 57, while his star was still rising (Fulton County Medical Examiner’s Office has not yet revealed the cause of death), many critics reacted like Munchkins at the feet of the Evil Witch. East. The overwhelming lack of sympathy for Samuels – whose mother allegedly discovered his death as speculation raged on the Internet – results in his profit from rejecting black women over the age of 35 as “remnants” whose unrealistic desire for “men of high value” would condemn them. to a lonely death.

In a recent episode of Fox Soul’s Cocktails with Queens, actor Vivica A Fox called Samuels’s death karma damping. “This man was a hypocrite, in my honest opinion,” he said. “He insults African-Americans on a regular basis.” In a Mother’s Day sermon, influencer preacher Jamal Bryant indirectly singled out this “high-profile man” because he allegedly needed “a GoFundMe for his funeral.” Many women in Bryant Church ate this.

However, just as many black celebrities rushed to defend Samuels. “To love him or to hate him,” said actor Marlon Wayans, “told the truth. If you hated [him] why tune in? ” The rapper who became a comedian TI despised the happy reactions to his death as a “fucking parody” while describing Samuels haters as “despised” and “bullies”. “Everything he did, he did [he’s] he’s gone, “said Why You Wanna Emcee. “He escaped.”

In addition to his mother and daughter, Samuels has survived his followers in the legion in the online community known as the “manosphere,” a kind of digital bath for naked repulsion against feminist ideology and retaliation against traditional gender norms.

Relying lightly on relationship and income statistics, Samuels rejoiced in playing the role of market regulator and rebuked the “average” black women who chased black men into the Talented Tenth – handsome men with minimal six-figure incomes, no children. and not sticking to the bed. According to Samuels, men mainly wanted women to be “fit, feminine, friendly, cooperative and submissive.” He hardly had the patience for the callers to defy this description and regularly played these conflicts with them for laughter. And that was against the background of black women having a hard time getting online, let alone getting organized.

More than 30,000 people signed an online petition calling on YouTube and Instagram to disconnect from the Samuels platform, believing it had “galvanized a community of men of all races and nationalities with a strong hatred of women”. For many, Samuel’s glossy presentation with glasses was more than a pseudo-intellectual cover for half-heartedness. “I believe it has had a huge impact on the poisoning of social discourse between black men and black women on issues of love, dating and intimacy,” Rutgers’s female professor Brittney Cooper wrote in a recent Facebook post after Samuels used a clip with me talking about racism and lipophobia as an example of a low value woman. “I hope black women who liked Kevin’s work will stop letting their last brother with relationship advice take advantage of your pain.”

The public figure of Samuels was not always so troll. A leading chemical engineer who began a career in marketing, Samuels established himself on social media as a self-improvement and taste coach (“godfather of style”, he called himself), bringing men to the most beautiful clothes, watches and perfumes.

But Samuels eventually saw the wider audience for the content of the relationship, and quickly distinguished himself by doubling the “denial” techniques that mimicked the pickup artist’s madness of the early years. It’s a plan that launched Steve Harvey’s success. Before becoming widely known as the hospitable host of Family Feud and Miss World, Harvey wrote simple relationship manuals for black women and put them at the top of the Think Like a Man franchise.

After a video identifying a woman as “average at best” garnered millions of views, Samuels virtually restarted as a relationship expert. In another video he shares often, a proudly curvy black woman writes that she “runs to the size of the other”. Prior to his death, Samuels had amassed more than 1.4 million followers on YouTube and more than 1.2 million followers on Instagram. The mainstream reputation was not far off.

Already, Samuels has been part of the black gossip blogs about his viral put-downs and interviews with Nicki Minaj, Future and social media influence Brittany Renner. The same blogs rushed to guess the chaotic circumstances of Samuels’s death and reports from the echo that the supreme man of high value had died were shattered.

But the village of his YouTube colleagues have rallied to dispel these rumors and repel what they describe as Samuels’s attempts to defame him to death. Mostly, they claim he was a tireless worker and shrewd businessman who could be tough, but all in the interest of elevating the community as a whole. In a YouTube eulogy, Melanie King, Samuel’s protégée who credits him for helping rebuild a painful divorce, likened his advice to “chewing on broken glass.”

“We needed this shock,” said King, who saw Samuels more as a tough father. “Because, let’s be honest, if he wasn’t so shocking to so many people, would you even know about him?”

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