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The Call of Duty the machine can never stop. It must go on endlessly, through lawsuits, controversies and dismissals. To stop would mean… well, we do not know, because it never has. And to keep the machine running, Activision now has over 3,000 human souls working tirelessly on the publisher’s largest and most successful video game franchise.
As detected by TweakTown at Activision’s annual report to investors, the publisher explains that more than 3,000 people now work in the popular military sniper franchise. This represents about 31% of the total current staff of about 9,800. Even wilder, this means that almost half of the approximately 6,800 developers currently working for Activision are used to maintain Call of Duty the machine is running. So many bodies were sacrificed on the altar of the beaten markers and the skins of weapons.
No wonder Activision throws so many people Call of Duty. The franchise remained one of its few credible success games, regularly selling millions of copies each year and bringing in billions of dollars. Last year, the publisher even moved Toys For Bob Studios away from the development Crash Bandicoot games to turn it into another support studio Call of Duty Warzone. From this change, apparently every studio owned by Activision develops, in some capacity Call of Duty content or support War zone-related projects.
In the same annual report, Activision says it is “working on the most ambitious project Call of Duty history “and that he hopes for a return to super-popular Modern War series will help it recover from last year’s recession with Call of Duty Vanguard. This listing had lower performance according to Activision, a rare example of a stationary machine. Activision blames WW2 regulation Vanguard for its less than stellar sales, which is a strange excuse it seems to ignore but big incident that happened last year.
Kotaku contacted Activision but was not notified prior to publication.
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Last July, allegations of widespread sexual harassment and discrimination the company was made public following an investigation and lawsuit by the California Department of Fair Employment and Housing. Call of Duty: Vanguard it was not was officially unveiled by Augustmuch later in the year than usual for the series, and the response from players and critics was more restrained than in the past, largely because many were not sure how to answer in the next big advertising campaign and video game released by a company accused of years of employee mistreatment.
Then, at the end of last year, a little later Vanguard released, Wall Street The magazine published a report involving directly a Call of Duty executive in alleged misconduct to the company. All of this has done enough damage to the company to damage its value and allow Microsoft to penetrate and start the publisher purchase process.
So more than ever, Activision needs it Call of Duty machine to keep running, even if you have to throw everyone and their family in the machine to do so. Call of Duty can not stop.
