Medium-sized iPhones will no longer have Apple’s latest chips

Medium-sized iPhones will no longer have Apple’s latest chips

Earlier this year, an interesting report by the most popular analyst Meng-Chi Kuo revealed that Apple may keep the new A16 chip specifically for the iPhone 14 Pro models, while the regular iPhone 14 models Will get last year’s A15 chip. In a new report, Koo now claims that entry-level and mid-range iPhone models will no longer have Apple’s latest chips in the future as the company changes its business strategy.

iPhone 14 with A15 chip

Apple is expected to announce four new iPhone models this year: the iPhone 14, the iPhone 14 Max (a larger 6.7-inch version that will replace the iPhone Mini), the iPhone 14 Pro, and the iPhone 14 Pro Max. . While regular iPhone 14 models will retain the same design as the iPhone 13 with minimal internal upgrades, the Pro lineup will attract more attention with a new screen design and significant camera upgrades.

This won’t be the first time Apple has announced major upgrades, such as a special new design for more expensive iPhone models. In 2017, the iPhone X was introduced with a new design, Face ID, and other new technologies, while the iPhone 8 and iPhone 8 Plus were just the best versions of the iPhone 7.

However, both the iPhone 8 and iPhone X are powered by the same A11 Bionic chip. Apple followed suit in the coming years with the iPhone XR and iPhone XS, iPhone 11 and iPhone 11 Pro, and so on. Now it looks like things will change.

After the Kuo report, both 9to5Mac And Bloomberg Confirmed with independent sources that only two of the iPhone 14’s four models will get a new, faster chip. Although some analysts believe that Apple will use a more powerful version of the A15 chip with 6GB RAM instead of 4GB in new phones, the structure will be the same as found in the iPhone 13 chips.

At first, we believed it could be a temporary move due to the global chip shortage, but Koo now seems to be thinking differently.

New business strategy

In a report on his personal blog, Koo noted that the big differences between the mid-range iPhone 14 and the high-end iPhone 14 Pro should make the more expensive models more popular with consumers. Whereas previously the iPhone 14 Pro was expected to account for 40% to 50% of sales of new models by the end of 2022, now the estimate has risen to 60%.

But here’s something that has never been said before: Koo now claims that from now on Apple’s latest chips will be exclusive to high-end iPhone models. In other words, analysts believe that Apple will no longer release entry-level and mid-range iPhone models with its latest and greatest chips.

Keeping a new processor for more expensive iPhone models will surely pave the way for more people to buy these models instead of cheaper models, which in turn will increase the average price of the iPhone. This means that Apple’s profit from the sale of the iPhone will be even higher. Of course, Koo also notes that it will also benefit camera suppliers for high-end iPhones.

The latest processor chip will be exclusive to iPhone high-end models in the future, so the high repeat ratio of iPhone high-end models will be the norm, helping suppliers of high-end camera components.

If true, the days of having a full iPhone lineup with the same new chip seem to be over. On the other hand, it doesn’t come as a surprise because Apple is doing something similar to the iPad lineup. Most expensive models are equipped with the same chips as the Max, while cheaper iPad models are equipped with iPhone chips.

Launch and availability of iPhone 14

If all goes according to plan, Apple will likely introduce the iPhone 14 and iPhone 14 Pro in September. It is worth noting that availability may be limited at launch due to supply issues.

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