Lightning Markups at $ 150,000 as Gouge Dealers

Lightning Markups at $ 150,000 as Gouge Dealers

We told you this would happen. Now that the Ford F-150 Lightning EV 2022 is out of stock, it’s time to order a 2023 before it runs out. So how do some marketers help buyers do this? Adding huge markers via MSRP. Some have, so far, reached $ 150,000. Where will it stop?

We do not know the answer to that. What we do know is that Ford is reportedly fining dealers up to $ 25,000 for opposing Ford’s ordinance, which is that it wants all dealers to sell Lightnings for MSRP. But with the signs showing prices of $ 150,000 and maybe more, the profit is more than enough to cover the fine and they still leave with $ 20,000 to $ 40,000 more.

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